AAA - Expect Something More

Who better to spread the word about AAA-ACG insurance than the people behind the wheels of their iconic trucks? To break through the noise of the category, Digitas and AAA-ACG created the Expect Something More campaign, letting people know they could trust AAA on and off the road.

After joining Digitas not too far from the beginning of this production, I was able to jump right in and help concept/art direct the social and OLV assets.