Heinz - Penalty Packets
To celebrate the 2026 World Cup, Heinz asked us to help them show up in an unexpected way. With everyone talking about red and yellow cards—whether they were deserved or not—we saw our way in. Meet Penalty Packets: the first-ever conadiment packets that let fans call foul on no flavor. People loved them, people talked about them, and people ate them up. Literally.Social - IG Story
