Heinz x Toront0 Blue Jays

Heinz, a stadium sponsor of the Toronto Blue Jays, tasked us with a quick-turn brief to help showcase their partnership heading into the 2025 MLB Postseason. We went direct, using our physical signage billboards as the backbone of the campaign. And we ujsed as much film as possible, as a throwback to the early 90s when the Jays won their last World Series. In addition to OOH, we rolled out a postseason run of social content to celebrate and ultimately commiserate the Jays on a historic season.





Social Video



Social Static



Merch Design