Illinois Lottery - March Instants
In 2020 we were tasked with creating a brand new look and feel for the Illinois lottery, ahead of their March Instants campaign. We wanted something bright, bold and beautiful, to help showcase the personalities of the poeple of Illinois — In addition to working closely with our design team to create a brand new look and feel, we held a 3 day photoshoot in over 29 locations all across the state. We also took over the Thopson Center in downtown Chicago where we created the World’s Largest Insant Scratch-Off Ticket, giving the people of Illinois a chance to instantly win a variety of prizes.Photography
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