Illinois Lottery Rebrand

Ahead of the 2020 March Instants campaign, we were tasked with creating a brand new look and feel for the Illinois lottery. We wanted something bright, bold and beautiful, to help showcase the personalities of the poeple of Illinois.
For this photo campaign, we shot 13,000 images in over 29 locations in just over 3 days.



Creative Director: Aubrey Walker     Associate Creative Director: Andrea Knowles     Copywriter: Crystal Mason    
Co-Art Director: Ed Diaz     Photographer: Benjamin Muller