Maytag - Pet Pro System

The opening loine in our :30 says it all: “Man’s best friend can be clothes worst enemy”. Maytag created the Pet Pro System, the first ever washer/dryer system designed specifically for pet owners. We were tasked with punching up every aspect of this existing campaing, from the visual style to the humor. We had high expectations, and it came out better than any of us (or the clients) expected.