Ragú - The Nonnas
No one knows good sauce like Nonna. So when Ragú asked us to help them get as many people as possible to try Kettle Cooked, their newest and most impressive sauce yet, we called in the ultimate authority. A squad of real Italian Nonnas.This project started out as a relatively small social production, originally meant to support a recently shot :30 spot for Kettle. However, upon it’s release this work was so sucessful and belvoved by clients (as well as the agency) that it garnered a significant ammount of additional support across virtually every media channel (including replacing that :30 in broadcast). It now servers as the platform campaign for the entire Ragú brand.
