Ragú - The Nonnas
No one knows good sauce like Nonna. So when Ragú asked us to help them get as many people as possible to try Kettle Cooked, their newest and most impressive sauce yet, we called in the ultimate authority. A squad of real Italian Nonnas.This project started out as a relatively small stunt, ment to exist on social in support of a recently shot :30 broadcast spot for Kettle. Before we knew it, the spot had grown to unimaginagble heights. Upon release it was so sucessful and belvoved by the clients (as well as the agency) that it immediately became the product’s platform idea, replaced that :30 in broadcast, and eventually became the entire Ragú brand’s platform idea for the next 2 years and counting.