a2 Milk Truck Activation

Currently the number one branded milk in Australia and distributed in five countries globally, The a2 Milk Company is aiming to disrupt the U.S. dairy category with real cows’ milk that is naturally easy to digest. Thanks to the absence of the A1 protein proven to cause digestive discomfort, a2 targets consumers who believe they may be lactose intolerant and tend to steer clear of dairy altogether. This activation traveled the country turning skeptics into believers, proving that for many, dairy can in fact be re-introduced into their lives.